Commercialising

Strategic

Partnerships

We are committed to finding the best partnerships for our clients, that build brand awareness, credibility, engage with customers and stakeholders, provide unique VIP experiences, develop new B2B revenue streams and drive business growth both in Australia and overseas.

RIGHTS-HOLDERS

CSP works with many of the leading and most respected sporting organisations and teams in Australia, across partnership opportunities with the AFL, NRL, NBL, A-League, Big Bash League, Surfing Australia, Golf Australia, the Supercars Championship, and globally, with the FIA World TCR and FIM World Supercross Championship’s, along with selected teams in the FIA Formula One World Championship.

CSP is also an official agency partner of TEG for all respective entertainment, sporting and music partnerships within Australia and New Zealand.

PARTNERSHIPS

Yeti & Geelong Cats

CSP secured YETI as a new Sternum Apparel and Elite Partner of the Geelong Cats on a multi-year partnership in 2026 and beyond.

Zambrero & GC Suns

CSP secured Zambrero as a three-year Major AFL Partner and Shine Energy Drink as an Official Partner of the Gold Coast Suns in 2025 – 2027.

GWS Giants & Planet Fitness

CSP secured Planet Fitness as an Official Gym Partner with PF branding on the sleeves of all AFL Players, Staff & Coaches in 2026 and beyond.

GREENWORKS & CRONULLA SHARKS

CSP secured Greenworks as a two-year Major NRL Shorts Partner of the Cronulla Sharks in 2026 & 2027.

The Lottery Office & Gold Coast Suns

CSP secured The Lottery Office as an Official Partner of the Gold Coast Suns on a multi-year partnership for 2025- 2026.

GREENWORKS & WESTERN BULLDOGS

CSP secured Greenworks as a Platinum Partner of the Western Bulldogs in 2026 in the AFL.

Nueva & South East Melbourne Phoenix

CSP secured Nueva as a Major Partner of the South East Melbourne Phoenix, on a multi-year partnership with Lower Back jersey branding, commencing in 2025 and beyond.

Greenworks & Melbourne Stars

CSP secured Greenworks as a new Premier Partner including branding on Melbourne Stars’ Hat & Helmets for the 2025-2026 Big Bash League season.

Equity-One & Porsche Carrera Cup Australia

CSP secured Equity-One as the new Title Partner of the Porsche Carrera Cup Australia Series in 2026-2027 on behalf of Porsche Cars Australia.

SIPENERGY & CRONULLA SHARKS

CSP secured SipEnergy as a new Back of Shorts NRL & Official Partner of the Cronulla Sharks in 2025 and beyond.

Famous Insurance Brokers & Porsche Cars Australia

CSP secured Famous Insurance Brokers as an Official Insurance Partner of Porsche Cars Australia and the Porsche Carrera Cup Championship in 2025 and 2026.

Porsche Cars Australia & XPEL

CSP secured XPEL as an Official Partner of Porsche Cars Australia and the Porsche Carrera Cup Championship in 2025, of which XPEL stepped up to Major Partner in 2026 & 2027.

KTM & Ringers Western

CSP secured Ringers Western as an Official Partner on a multi-year term with KTM Racing Australia in 2025 and 2026.

Corpay & Adelaide 36ers

CSP secured Corpay as the Official Foreign Exchange Partner of the Adelaide 36ers, within a multi-year partnership commencing in the 2024-2025 NBL season.

KTM Racing Australia & Thirsty Camel

CSP secured Thirsty Camel as an Official & Major Partner of KTM Racing Australia in 2025.

A-Leagues & Boost Mobile

Secured Boost Mobile as the Official Telco Partner of the 2024 A-Leagues Finals Series & All Stars. Successfully renewed as Official Partner for 2024-2025 season.

Ricky Richards & North Queensland Cowboys

CSP secured Ricky Richards on a multi-year Major Partnership with North Queensland Cowboys NRL team commencing in 2024.

Cowboys Foundation & Ampol

CSP secured Ampol as an Official Foundation Partner of the Cowboys Foundation on a multi-year Partnership commencing in 2025.

Dr. Squatch & Nick Cummins Ambassador Partnership

Secured 2024-2025 Ambassador Partnership on behalf of Dr. Squatch with Nick Cummins for Australian content and brand campaigns.

Ford F-150 Platinum Partnership with Speedcafe

Secured multi-year Ford F-150 exclusive automotive manufacturer & Platinum Partnership of Speedcafe in 2024, 2025 and until early 2026.

Gold Coast SUNS & TFH Hire

Secured TFH as Coaches Partner of GC Suns working directly for GCFC.

XPEL Platinum Partnership with Speedcafe

Secured XPEL exclusive Platinum Partnership of Speedcafe in 2024-2025.

SINOPEC & Matt Stone Racing

CSP secured SINOPEC Fuel & Lubricants as the Naming Rights Partner of the 2025 Ipswich Super440 event.

Dabble Racing with Matt Stone Racing

Secured Dabble as Naming Rights Partner of Matt Stone Racing at Darwin in 2024 and the Formula One Australian Grand Prix in 2025.

Team PPQ at MSR

Secured Personalised Plates Queensland (PPQ) as Naming Rights Sponsor of MSR at Townsville and Official Partner at the Gold Coast 500 in 2024.

San Miguel & Sydney FC

CSP secured San Miguel as the Official Beer Partner of Sydney FC within the A-Leagues Series in a multi-year partnership 2025 - 2027.

Grove Penrite Racing & ALSPEC, Infrabuild & Haymes Paint

CSP secured ALSPEC, Infrabuild and Haymes Paint on multi-year partnerships with Grove Penrite Racing commencing in 2024.

BHP Mitsubishi Alliance & Matt Stone Racing

CSP secured BHP Mitsubishi Alliance as the Naming Rights partner of Team BMA at the 2025 Townsville 500 and Official Partner of MSR for 2025.

Jordan DeGoey & Monster Energy

Monster Energy launched partnership with AFL, Jordy De Goey and Cam Waters, with Monster Energy Racing at Phillip Island.

Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Equity One
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo

WORKED WITH

Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo
Alive Logo

SERVICES

Sales & Partnership 
Acquisition

Sales & Partnership
Acquisition

  • Sales exclusively for rights-holders
  • Sporting & Broadcast Partnerships
  • Ambassador & Team Partnerships
  • Business to Business & Commercial Agreements

Sports Sponsorship & Partnerships

SPORTS SPONSORSHIP
& PARTNERSHIPS

  • Sports landscape review, assessment and alignment for brands with the absolute best fit.

  • We act as a Sponsorship Broker for brands, we work for you but are paid by the Rightsholder on a success only basis

  • Ongoing partnership management for Partners/Clients, support where needed to maximise sponsorship value and ROI

  • Partnership Contract Negotiations, Renewals and Assessment

  • We use current market intel and negotiate pricing and terms with our partners utilising our extensive experience of the sports sponsorship landscape

LED & In-Broadcast TV Sports Advertising

LED & IN-BROADCAST
TV SPORTS ADVERTISING

  • LED Advertising across AFL, NRL & Cricket within Australia
  • LED Advertising is now 22% more effective than a TV advertising break alone
  • Target your brand’s audiences when they are at their most receptive during live sport with full stadium take-over LED advertising for 30 seconds.
  • LED advertising is highly measurable utilising Nielsen Sports brand tracking and brand exposure valuations, which is a much more effective platform than Outdoor Advertising.
  • In-Broadcast TV Sponsorship, Integration and Graphics across Free-To-Air Broadcasters, Fox Sports & Kayo Sports.
  • Engage with sports audiences when fans are at their most receptive to brands and sponsors.

Brand & Sports Sponsorship Strategy

BRAND & SPORTS
SPONSORSHIP STRATEGY

  • What sport is best aligned and to what budget or investment.

  • Define what sports audiences and partnerships will best match your target audience and customer.
  • What partnership assets will provide the best value and ROI within each sport.
  • Competitor analysis, category exclusivity and partner brand clutter assessment.

  • Which sports or partnerships will best support and enhance the current advertising and media buy strategy for your brand.

Brand 
Campaigns

Brand
Campaigns

  • Point of Sale & Retail campaigns
  • Promotional Partnership concepts, strategy & inclusions
  • Digital content, Social Media & Outdoor advertising campaigns

  • Cross-promotional partnerships

TESTIMONIALS

For Corpay partnering with CSP International has been a seamless process, underpinned by their comprehensive understanding of the Australian sporting landscape.

What really sets CSP apart is their genuine commitment to Corpay’s success, demonstrated by their willingness to forgo partnerships that do not align with our strategic objectives or fail to meet the required return on investment. Throughout the negotiation and contract process, they were thorough and diligent, resulting in partnerships that are both commercially and strategically beneficial.

In addition to securing well-aligned partnerships, CSP has played a critical role in driving new business-to-business revenue opportunities within both CSP’s own networks and with the rightsholder. Their careful evaluation of each opportunity meant we engaged in partnerships with real commercial returns.

We truly appreciate Ryan and CSP International for their transparent, strategic and results-driven approach to ensuring Corpay’s sports partnerships are successful in Australia.

Daniel Cunneen – State Manager, Queensland, Corpay

Working with CSP was crucial in helping us secure the recent Elite Partnership with YETI. Their strong understanding of the market landscape and YETI’s business ensured we were able to position our proposition effectively. They acted as an effective intermediary, supporting both sides to achieve a mutually beneficial outcome. We genuinely appreciated Ryan and his team’s professionalism and expertise throughout the process.

Will Hartnell General Manager - Commercial & Growth, Geelong Cats

Ryan and CSP International are incredibly reliable, hardworking, and attentive to our needs when finalising partnerships for Nueva.

CSP has an amazing commercial network and a great understanding of the sporting landscape around the country.

Working with Ryan, Jack, and the team at CSP has been an absolute pleasure.

They are genuinely committed to achieving the best outcomes for Nueva and are willing to walk away from a prospective partnership if it doesn’t align with our values or deliver the required ROI.

It is fantastic to have their ongoing support throughout the exploration, negotiation, and contractual phases of a new partnership.

CSP works closely with both Nueva and respectfully with the Team or Rightsholder, which is incredibly important for us when evaluating new partnership opportunities in this market, ensuring we get the best inclusions and value possible.

We highly recommend CSP to any company exploring partnerships within Australia or even overseas, as we are currently working with CSP in selected Asian markets too.

Ferdinand Tadiaman – CEO & Cameron Cumming, CRO | Nueva

Ryan and the CSP team are the perfect partner to deliver partnerships that generate the best outcomes for his clients.

Ryan’s contacts, experience and knowledge of the sponsorship market delivered us the best deal which suited our goals and objectives as a business.

Today and in the future, when we plan our next partnership, we will use CSP international.

Tom Arciuli – Marketing & Brand Manager, Ricky Richards

Contact us

This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.