Ryan and the CSP team have been fantastic partners as YETI navigated our first AFL team partnership with the Geelong Cats. 

CSP worked closely with us from the outset, supporting the partnership assessment process through to final negotiations and contract execution.

CSP helped deliver a high-impact brand partnership that includes prominent YETI sternum / neckline branding on the Geelong Cats’ AFL guernseys, consistent with our existing partnership with the North Queensland Cowboys in the NRL.

Beyond the on-field brand visibility, social content, IP and LED advertising inclusions, CSP understood the importance of authentic product integration with Geelong players, the football program, Cats staff and the broader community in Geelong and the Bellarine Peninsula region. 

Geelong’s unique ownership of its permanent team facilities, changerooms, administration areas and merchandise store within GMHBA Stadium, where the club is the primary tenant, created a highly compelling environment for YETI to build an embedded, long-term brand presence.

Ryan and CSP have been professional, proactive and highly collaborative throughout the process, and we value their expertise in helping bring this partnership to life and ongoing support for years to come.

Greg Cleveland – Senior Marketing Manager, YETI ANZ

For Corpay partnering with CSP International has been a seamless process, underpinned by their comprehensive understanding of the Australian sporting landscape.

What really sets CSP apart is their genuine commitment to Corpay’s success, demonstrated by their willingness to forgo partnerships that do not align with our strategic objectives or fail to meet the required return on investment. Throughout the negotiation and contract process, they were thorough and diligent, resulting in partnerships that are both commercially and strategically beneficial.

In addition to securing well-aligned partnerships, CSP has played a critical role in driving new business-to-business revenue opportunities within both CSP’s own networks and with the rightsholder. Their careful evaluation of each opportunity meant we engaged in partnerships with real commercial returns.

We truly appreciate Ryan and CSP International for their transparent, strategic and results-driven approach to ensuring Corpay’s sports partnerships are successful in Australia.

Daniel Cunneen – State Manager, Queensland, Corpay

Working with CSP was crucial in helping us secure the recent Elite Partnership with YETI. Their strong understanding of the market landscape and YETI’s business ensured we were able to position our proposition effectively. They acted as an effective intermediary, supporting both sides to achieve a mutually beneficial outcome. We genuinely appreciated Ryan and his team’s professionalism and expertise throughout the process.

Will Hartnell General Manager - Commercial & Growth, Geelong Cats

Ryan and the CSP team are the perfect partner to deliver partnerships that generate the best outcomes for his clients.

Ryan’s contacts, experience and knowledge of the sponsorship market delivered us the best deal which suited our goals and objectives as a business.

Today and in the future, when we plan our next partnership, we will use CSP international.

Tom Arciuli – Marketing & Brand Manager, Ricky Richards

“CSP International approached us with the opportunity to partner with the Monster Energy CDR Racing Team and Yamaha Racing Australia across the Motocross and Supercross Championships, which was our first experience with a sports partnership.

As a growing, farmer-owned business, we wanted to make sure we were entering into the partnership for the right reasons and that we could deliver on everything we committed to without stretching ourselves beyond our capabilities and budget.

CSP were fantastic in guiding us through the process from the very beginning. They took the time to understand our business, answered all of our questions and provided clear advice around what would work for us and what we didn’t necessarily need to include.

It has been exciting to see the partnership come to life and we are really pleased with how well Our Cow and CDR have aligned and CSP has supported throughout the whole journey.

We have really valued having CSP as a partner throughout the process and look forward to continuing to work with the team to maximise this partnership and any others moving forward.”

Bianca Tarrant - Co-Founder, Our Cow

“CSP International have been fantastic to work with from the beginning and our first interactions.

What we particularly appreciated was how seamless CSP made the experience. They took our brief, our budget and our requirements, negotiated completely on our behalf and returned with the exact partnership we wanted with all inclusions and more.

CSP’s knowledge of the sports advertising and partnerships landscape was also extremely valuable, particularly when it came to assessing the opportunity, negotiating the inclusions and comparing to other partnerships in market, so we could see we were receiving the right value and inclusions from the partnership in comparison to what was available in market.

It has been a pleasure working with Mark, Ryan and the team at CSP, we are grateful for all of their support and expect to be working together on many more partnerships in the future.”

Anthony Alvernes – Head of Marketing, APAC Avis Budget Group

“CSP International have become an invaluable extension of our marketing team and have played an instrumental role in helping us take Greenworks to the next level.

Ryan, Mark and the team at CSP have helped us identify and execute major partnerships across the biggest sports in the country, including the Melbourne Stars BBL, Western Bulldogs AFL, Cronulla Sharks NRL, Erebus Motorsport and the Adelaide Grand Final in the Supercars Championship.

What we have particularly valued is CSP’s ability to provide in-depth analysis of the Australian sports marketing landscape, covering everything from traditional partnerships and sponsorships through to in-game LED and sports advertising, radio advertising and in-broadcast TV graphics and integration.

They have taken the time to understand what we are trying to achieve and identify opportunities that genuinely align with our objectives, so much so, we have complete trust and faith in them to support Greenworks incredible growth across all sports advertising and partnerships moving forward.

CSP have also been able to take the lead and help manage all of these partnerships for us, which has been nothing short of incredible value to our team. CSP don’t just do the deal for you, they are there to support us on every step of the journey, recommending how to leverage each asset and partnership inclusion across our marketing platforms, sales incentives and retailer network.

CSP have also helped us develop our point of sale promotions in-store around Australia including our Dealer network and Total Tools nationally, which ultimately is driving sales outcomes and growing our market share every month this year.

Having that expertise and support has allowed us to focus on running and growing our business whilst knowing our advertising and partnerships in sport across the country, are being managed properly and maximised for Greenworks to continue our incredible growth trajectory.

We love working with Sando, Mark (aka Viking) and the whole team at CSP team, we look forward to continuing to work closely with them for many years to come and could not recommend them any higher to any other partners or brands thinking about working with CSP.”

Adam Duggan - Managing Director, Jak Max / Greenworks