Commercialising
Strategic
Partnerships
We are committed to finding the best partnerships for our clients, that build brand awareness, credibility, engage with customers and stakeholders, provide unique VIP experiences, develop new B2B revenue streams and drive business growth both in Australia and overseas.
RIGHTS-HOLDERS
CSP works with some of the most respected sporting organisations and teams in Australia and across partnership opportunities within AFL, NRL, A-League, Big Bash League, the Supercars Championship, as well as selected teams in Formula One.
CSP is also an official agency partner of TEG for all respective entertainment, sporting and music partnerships within Australia and New Zealand.
PARTNERSHIPS
Zambrero & GC Suns
CSP secured Zambrero as a three-year Major AFL Partner and Shine Energy Drink as an Official Partner of the Gold Coast Suns in 2025 – 2027.
SIPENERGY & CRONULLA SHARKS
CSP secured SipEnergy as a new Back of Shorts NRL & Official Partner of the Cronulla Sharks in 2025 and beyond.
Nueva & South East Melbourne Phoenix
CSP secured Nueva as a Major Partner of the South East Melbourne Phoenix, on a multi-year partnership with Lower Back jersey branding, commencing in 2025 and beyond.
The Lottery Office & Gold Coast Suns
CSP secured The Lottery Office as an Official Partner of the Gold Coast Suns on a multi-year partnership for 2025- 2026.
Corpay & Adelaide 36ers
CSP secured Corpay as the Official Foreign Exchange Partner of the Adelaide 36ers, within a multi-year partnership commencing in the 2024-2025 NBL season.
A-Leagues & Boost Mobile
Secured Boost Mobile as the Official Telco Partner of the 2024 A-Leagues Finals Series & All Stars. Successfully renewed as Official Partner for 2024-2025 season.
Ricky Richards & North Queensland Cowboys
CSP secured Ricky Richards on a multi-year Major Partnership with North Queensland Cowboys NRL team commencing in 2024.
Dr. Squatch & Nick Cummins Ambassador Partnership
Secured 2024-2025 Ambassador Partnership on behalf of Dr. Squatch with Nick Cummins for Australian content and brand campaigns.
Ford F-150 Platinum Partnership with Speedcafe
Secured multi-year Ford F-150 exclusive automotive manufacturer & Platinum Partnership of Speedcafe in 2024, 2025 and until early 2026.
Gold Coast SUNS & TFH Hire
Secured TFH as Coaches Partner of GC Suns working directly for GCFC.
Dabble Racing with MSR
Secured Dabble as Naming Rights Partner of Matt Stone Racing at Darwin in 2024.
Team PPQ at MSR
Secured Personalised Plates Queensland (PPQ) as Naming Rights Sponsor of MSR at Townsville and Official Partner at the Gold Coast 500 in 2024.
XPEL Platinum Partnership with Speedcafe
Secured XPEL exclusive Platinum Partnership of Speedcafe in 2024-2025.
YouFoodz Ambassador Campaigns
Secured all ambassador partnerships and developed social media content for YouFoodz Fuel’d Campaign with Sam Thaiday, Joel Selwood, Tom Hawkins + more
ACDelco & Speedcafe
CSP secured ACDelco for an integrated digital and exclusive advertising partnership with leading motorsport platform Speedcafe in 2024 & new Platinum Partnership in 2025.
Grove Penrite Racing & ALSPEC, Infrabuild & Haymes Paint
CSP secured ALSPEC, Infrabuild and Haymes Paint on multi-year partnerships with Grove Penrite Racing commencing in 2024.
Polyflor & Sam Thaiday
TV & Digital Commercials developed for Polyflor including campaign placements surrounding NRL State of Origin.
Jordan DeGoey & Monster Energy
Monster Energy launched partnership with AFL, Jordy De Goey and Cam Waters, with Monster Energy Racing at Phillip Island.
SERVICES
TESTIMONIALS
For Corpay partnering with CSP International has been a seamless process, underpinned by their comprehensive understanding of the Australian sporting landscape.
What really sets CSP apart is their genuine commitment to Corpay’s success, demonstrated by their willingness to forgo partnerships that do not align with our strategic objectives or fail to meet the required return on investment. Throughout the negotiation and contract process, they were thorough and diligent, resulting in partnerships that are both commercially and strategically beneficial.
In addition to securing well-aligned partnerships, CSP has played a critical role in driving new business-to-business revenue opportunities within both CSP’s own networks and with the rightsholder. Their careful evaluation of each opportunity meant we engaged in partnerships with real commercial returns.
We truly appreciate Ryan and CSP International for their transparent, strategic and results-driven approach to ensuring Corpay’s sports partnerships are successful in Australia.
Daniel Cunneen – State Manager, Queensland, CorpayRyan and CSP International are incredibly reliable, hardworking, and attentive to our needs when finalising partnerships for Nueva.
CSP has an amazing commercial network and a great understanding of the sporting landscape around the country.
Working with Ryan, Taylah, and the team at CSP has been an absolute pleasure.
They are genuinely committed to achieving the best outcomes for Nueva and are willing to walk away from a prospective partnership if it doesn’t align with our values or deliver the required ROI.
It is fantastic to have their ongoing support throughout the exploration, negotiation, and contractual phases of a new partnership.
CSP works closely with both Nueva and respectfully with the Team or Rightsholder, which is incredibly important for us when evaluating new partnership opportunities in this market, ensuring we get the best inclusions and value possible.
We highly recommend CSP to any company exploring partnerships within Australia or even overseas, as we are currently working with CSP in selected Asian markets too.
Ferdinand Tadiaman – CEO & Cameron Cumming, CRO | NuevaRyan and the CSP team are the perfect partner to deliver partnerships that generate the best outcomes for his clients.
Ryan’s contacts, experience and knowledge of the sponsorship market delivered us the best deal which suited our goals and objectives as a business.
Today and in the future, when we plan our next partnership, we will use CSP international.
Tom Arciuli – Marketing & Brand Manager, Ricky RichardsContact us
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